I Designed a Landing page for Thinkful and created an email sequence

  • Software engineering
  • Data Science
  • Data Analytics
  • UX/UI Design
  • Digital Marketing
  • Technical Project Management

Why are webinars important, anyway?

My landing page design

  • I paid special attention to Brand colours, fonts, spacing and layout.
  • Thinkful hosts webinars in many different categories. The current landing page is just all webinars together, but this isn’t that effective. So I categorised the webinars and added an additional “Upcoming Webinars” category.
  • I used thumbnails for webinars as they have more space and give the users more clarity to make their decisions. Having more than required choices would do nothing but confuse users. (That’s Hick’s law!)
  • Now, having thumbnails makes the design cleaner and gives the elements breathing room. But it removes the “Description” that gives info about the webinars. How did I solve that? By displaying that information when the user needs them. The idea is to have a hover effect — when the user hovers his mouse over a webinar thumbnail, a card would appear on top of the thumbnail, displaying the needed information about the webinar!
  • I changed the Call to Action (CTA) button.
    Earlier, the CTA button would re-direct the user to Thinkful’s Eventbrite page.
    Here, Thinkful is losing an opportunity to make the visitors get more interested in the brand and develop a relationship, and deepen the trust and relationships between the customers and the company.
    So I created an email box where the user would enter their email and register for webinars.

Creating an email sequence

Welcome email
Event email

Takeaway

  • Got a better understanding of webinars.
  • Practised my User Experience Design skills.
  • Got better at writing emails.
  • Learnt using Mailchimp.
  • Got better at designing in Figma.
  • Leant communicating ideas and values through design.

--

--

--

I'm a User Experience Designer, a curious soul always keen to learn as much as possible. Here to share what I've learnt and get better at life.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Colors in between: about theater lighting and how to see skin in a different light

Internship Experience at Oasis Infobyte

Website Design Trends

UX/UI Team Proof of Value,  February 2022

MORE DO’S AND DON’TS OF DIARY STUDIES — UX PURSUIT

Didot Typeface Animation

Cutting Off Empathy

Hello Product Design 👋

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Waris Hussain

Waris Hussain

I'm a User Experience Designer, a curious soul always keen to learn as much as possible. Here to share what I've learnt and get better at life.

More from Medium

We Create Handmade Letters for our Community Members

Can AR Help You Learn About Plants?

Introducing Mission

More Than Just ‘Social’: The Commercialization Of Social Media